Interior Space and Exhibition Design Sony ISE2016 Amsterdam Exhibition presentation by Ton Wittebol As a succession to the previous designs Sony asked for another "wow" experience. Sony participates at ISE to promote their integrated AV Solutions. Offering tools to clients to enable them to display impactful and immersive experiences and communications to their audiences. Being an entertainment company Sony is open to receive proposals that go beyond the ordinary exhibit designs. All their newest technology is represented within a forest. Trees with leaves that carry projections and change colour and content. Like the changing of seasons in nature. Like the wind and rain, a thunderstorm.