PontofrioPremium Flagship Retail Store
George R. Homer Jr.
Interior Space and Exhibition Design PontofrioPremium Flagship Retail Store by George R. Homer Jr. GH & ASSOCIADOS developed for Ponto Frio, the largest Brazilian electronics' retailer a new premium concept ’ store. The store welcomes the luxury market consumer, and displays technological upgrades for the continuing evolution in people's lives. Consumers can see what lies ahead thus minimizing the barriers of the new digital dialog. It is a sophisticated, cozy, integrated, and modern environment where consumers create stories, share and enjoy great experience through aromas and sounds, products and service. Fine materials and finishes create a wonderful and engadging