Interior Space and Exhibition Design CREAM Irvine Ice Cream Shop by Hootan Hamedani Design of CREAM started by looking closely at what was inside CREAM store: warm cookies and cold ice-cream. The colors, and forms of these two elements are replicated throughout the store. Blue, white, yellow, and brown are four key colors that are enhanced in the design of CREAM to make the space playful. Forms of the cookie and ice cream are imitated and used in the store to promote an exclusive personality. Lighting contrast plays a very crucial role in creating an energetic atmosphere. Overall, CREAM is designed in a way to be simple yet joyful.