Miniso Land Retail

Li Xiang

Miniso Land Retail by Li Xiang, Golden A' Design Award

Interior Space and Exhibition Design Miniso Land Retail by Li Xiang Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world.

Golden A' Design Award Winner

Miniso Land Retail by Li Xiang is a highly esteemed winner of the A' Interior Space, Retail and Exhibition Design Award. Miniso Land Retail earned the Golden A' Design Award in 2025 and is showcased on Awarded Designs & Architecture among other exceptional designs. Explore the details of the project, discover other works by Li Xiang and see why Miniso Land Retail design rises above its competition.

About Miniso Land

Interior Space and Exhibition Design Miniso Land Retail by Li Xiang Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world. Miniso Land earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with outstanding innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.

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