Less Store
Zhenfei Wang
Interior Space and Exhibition Design Less Store by Zhenfei Wang Less is a retail store located in Hangzhou, China. The interior measures 12 by 8 meters with a height of 3.3 meters. The design follows the brand philosophy of minimalism and the idea that less is more. Bent minimalist planes form the structure, define the space and create visual tension at the same time. A steel structure supports the interior. Cement surfaces give the store a warm atmosphere. The project was completed in five months and aims to express the brand identity through simple form.
Bronze A' Design Award Winner
Less Store by Zhenfei Wang is an esteemed winner of the A' Interior Space, Retail and Exhibition Design Award. Less Store earned the Bronze A' Design Award in 2024 and is showcased on Awarded Designs & Architecture among other outstanding designs. Explore the project details, discover other works by Zhenfei Wang and see why Less Store design stands out from its competition.
About Less
Interior Space and Exhibition Design Less Store by Zhenfei Wang Less is a retail store located in Hangzhou, China. The interior measures 12 by 8 meters with a height of 3.3 meters. The design follows the brand philosophy of minimalism and the idea that less is more. Bent minimalist planes form the structure, define the space and create visual tension at the same time. A steel structure supports the interior. Cement surfaces give the store a warm atmosphere. The project was completed in five months and aims to express the brand identity through simple form. Less earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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