Vicutu Concept Flagship Store
Mo Zheng
Interior Space and Exhibition Design Vicutu Concept Flagship Store by Mo Zheng Vicutu Concept is a flagship store interior created for a fashion brand in Beijing. The store covers 1,680 square meters on two floors. A large three-dimensional aluminum woven diagrid system forms the facade and refers to the fabric and tailoring of men's clothing. Inside, textured artistic cement walls create a calm and sculptural setting. Walls and display counters appear to grow from the floor and the ceiling, and hidden light sources strengthen the sense of continuity. The interior offers visitors a physical experience of space and fashion.
Golden A' Design Award Winner
Vicutu Concept Flagship Store by Mo Zheng is an esteemed winner of the A' Interior Space, Retail and Exhibition Design Award. Vicutu Concept Flagship Store earned the Golden A' Design Award in 2023 and is showcased on Awarded Designs & Architecture among other remarkable designs. Explore the details of the project, discover other works by Mo Zheng and see why Vicutu Concept Flagship Store design sets itself apart from its competition.
About Vicutu Concept
Interior Space and Exhibition Design Vicutu Concept Flagship Store by Mo Zheng Vicutu Concept is a flagship store interior created for a fashion brand in Beijing. The store covers 1,680 square meters on two floors. A large three-dimensional aluminum woven diagrid system forms the facade and refers to the fabric and tailoring of men's clothing. Inside, textured artistic cement walls create a calm and sculptural setting. Walls and display counters appear to grow from the floor and the ceiling, and hidden light sources strengthen the sense of continuity. The interior offers visitors a physical experience of space and fashion. Vicutu Concept earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Mo Zheng
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Interior Space and Exhibition Design Musee Beijing Flagship Store Retail Design by Mo Zheng
Architecture, Building and Structure Design Vicutu Concept Flagship Store by Mo Zheng
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